Sending a positive message about your insurance agency is a requisite part of doing business, and those who are more effective at it than others reap the benefits in the number of prospects and clients they serve. There are a number of traditional, tried-but-true ways to accomplish insurance agency marketing. Following are some basics to employ:
- Acquire a phone number such as 1-800-PRO-TECT, 1-866-NO-RISKS, etc., that will be easy for clients to remember and convey the nature of your business.
- Likewise, establish a memorable URL and email address to make it easy for your clients to find you on the Internet.
- Use colorful, clear building signage and directional signage if needed to drive clients through your door, literally.
- Purchase a neon sign for your front window or door to light up the office throughout the night with your agency name and number in fluorescent light.
- Create and distribute bumper stickers with a cute phrase and your agency’s phone number.
- List your agency in the local Yellow Pages or other local directory, as many people (especially older demographics) still rely on these advertisements for quick reference.
- Freshen up your look with an improved, revised logo for the agency.
- Offer clients and prospects pens, keychains, coffee mugs, notepads, and so on with the agency’s logo, phone number, and address (brick and mortar as well as email).
- If your agency sells auto insurance, create a small kit that clients can tuck into their glove compartment, containing a notepad and pen with your contact information, a list of things to do in the aftermath of an accident, a gridline so that the client can jot down notes and directional information pertinent to the accident, and a disposable camera to take pictures of the accident site, damaged vehicles and property, etc.
Insurance agency marketing doesn’t have to be cutting edge all the time; in some cases, it’s the basic, obvious things that can have the greatest impact.